CONVENTIONS ARE WHAT THE TARGET AUDIENCE EXPECT TO SEE WITHIN THE OPENING OF A FILM. The Company Logo: The company logo is something featured in every opening to a film, it begins by showing on screen the logo of the production/distribution company that has contributed to helping produce and distribute the film. This is a form of advertisement, an example of these are: Titles and Opening Credits: The titles are the opening credits and these include some of the most important members in production, the directors and featured actors. Sometimes the names are displayed in a certain order in order to signify the importance of the people, the film title also appears on screen and this can be done using computer graphics. Genre: The genre of the film can be connoted to the target audience through using the four conventional micro elements (mis-en-scene, lighting, sound and camera shots and angles). For example in a thriller opening scene the target audience...